When I bought Xsitepro 2 I basically bought it because I was having so much trouble with Wordpress and a certain guru was touting Siloing as a be all end all solution to getting ranked.  I thought if I was going to compete I had to silo all my sites and my search engine rankings would increase exponentially.  The fact is sites rank fine without siloing as long as you do the right things, now I'm not saying that it doesn't give you a boost but I haven't tested it enough to see a difference.

A couple days ago I went back through one of my old ebay affiliate sites and found that siloing was actually hurting my income.  The way Xsitepro 2 builds the siloed menu's makes it very difficult to navigate through the pages if the user doesn't know what they're doing.  I've always learned to apply the KISS theory to websites and I think that it applies here.

After two days of un-siloing the site my click-through-rate to eBay doubled on this particular site.  I haven't seen any sales yet but if twice the people are finding my auctions and clicking through to eBay my odds are good.

The lesson here is to go back through your past assets and spend a little time as a user.  Looking through the site like the customer will help you in all aspects of your business and aid you in your #1 long term goal - to make money

For those of you who came here to learn when to Silo your site I would again recommend thinking about your site as a user and how it will look if they land on any given page and try to navigate back.  If it doesn't make sense or they're going to have a difficult time getting back to important areas of your site don't silo it.

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